Video Production

What is Video production?

Video production is the practice of creating movie by shooting images (videography), and creating combinations and discounts of parts of the video in live production and post-production (video editing). In most cases the recorded video will be listed on the most current electronic media such as SD cards. Video tape capture is now obsolete and solid state storage is reserved for only that, storage. It is the equal of filmmaking, but with images recorded digitally instead of on film stock.


Practically, video production is the service and art of creating content and delivering a finished movie product. This can include production of televIsion programs, television advertisements, corporate videos, event videos, wedding videos and special-interest home videos. A video production can range in size. Examples include:

Shooting styles and techniques include:

  • on a jib or crane which smoothly soars to varying heights as seen in the finale of the film Grease;
  • using a Steadicam for smooth motion as the camera operator incorporates moving cinematic techniques like moving through chambers, as seen in The Shining.

  • Video Production Procedure

    Video production is basically the entire process of developing a video. Whether it is a short film, a full-length movie, company advertising video, television commercial, music video, or other type of film, the procedure may vary somewhat with the specifics, but the overall process is fundamentally the same. The basic process can be separated into three subcategories.

    • Pre-production
    • Production
    • Post-production

    These three subcategories include all aspects of video production, from the moment an idea pops into your mind to the moment the movie is released to the public. In this article, we'll try to provide you with the clear definition of video production by describing the whole process of video production.

    3 Chief Stages Video Editor of Video Production

    1. Pre-production

    This is the planning stage. There will be no recording in this procedure, just preparation.

    • An idea is shaped
    • The script is written
    • The cast is selected
    • The audio and video team members are selected

    Scene locations are selected, the script is Marketing Video edited and revised here if needed, and a summary of the entire recording process is created.
    There are lots of additional factors that have to be reviewed too. Proper lighting for each scene is critical.

    2. Production

    Once all the crew and cast have been hired, and the script was edited and approved, the actual manufacturing process can begin. Crew and cast members all travel to each location, and each scene is shot until it's satisfactory. Then everyone will proceed to another scene. This process repeats until every scene in the movie was shot. Once each scene has been properly shot, it is time to proceed to the next stage of post-production.

    3. Post-production

    Post-production covers all actions that are performed after the actual shooting of the film was completed. Including merging each scene, syncing audio and video, editing audio and video, and adding special effects.

    Professional Video Production

    There are many businesses that provide video production as a service. This permits companies and individuals that do not have any filmmaking experience to create marketing videos or other business-related videos to enhance their company image, and showcase their products and services.
    For video production to be prosperous, there needs to be much more behind it than just a guy with a camera. The video has to be distributed and targeted correctly, or the video will only reach a small number of possible customers. A video describing a general summary of your goods and/or services is great if you have a stand-out niche, but if you have competition, your movie has to show the potential customer why they should choose your company over your competitor's business. Because of this, you may achieve better results by creating several short videos, each targeted at a specific demographic. The videos can then be distributed through the correct platforms to achieve the maximum number of individuals who could be interested in your company's services.

    For professional video production contact Busyboy Productions at

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